Designing a Category
the Founder and Category Design Consultant for B2B Tech at Flag and Frontier. He also co-hosts the #CategoryCreation series on the B2B Growth Show p…
Functional Categories: Marketing
Designing Scalable Orgs and Conducting Restructurings
Merrill Mahoney is Co-Founder of Waypoint Growth Advisors, a growth strategy firm that helps companies leverage their existing org structures and team…
Email Marketing Strategy
Jeanne Jennings is a recognized industry expert and an email marketing consultant and trainer with 25+ years of experience working with both B2B and B…
Establishing a Competitive Intelligence Program
Andrew McCotter-Bicknell is the Head of Competitive Intelligence at ClickUp and was previously the Head of Competitive Intelligence at ZoomInfo. In th…
Establishing Accurate Full-Funnel Reporting
Scott Stouffer and Tim Mann are leaders at scaleMatters, a GTM analytics firm that helps PE-owned companies improve GTM alignment, efficiency, and pre…