Building a B2B Marketing Website With Strong Design and Messaging
Brian Tillman is Co-Founder at Punch, a creative agency that partners with B2B technology companies to build brands, websites, products, and video. Br…
Functional Categories: Marketing
Building a Developer Relations Function
Mary Thengvall leads developer relations at Camunda, and has long been a thought leader in the guide, authoring the book, "The Business Value of Devel…
Building a High-ROI Paid Acquisition Marketing Program
John Short is the CEO at Compound Growth Marketing, a Demand Generation advisory that helps high-growth tech firms build predictable and scalable grow…
Building a Lead to Revenue Operating Model
Michael Madden is the VP of Marketing at Boomi and was previously Director of Demand Generation at Marketo. In this guide, he lays out how to define l…
Building a Product Marketing Function
Nancy Vodicka is a Marketing executive and advisor who’s previously led marketing at ArchiveSocial/Optimere, Prometheus Group, Device Magic, and iCo…
Building an Outbound Sales Pipeline
Sally Duby is the Chief Sales Officer of The Bridge Group, an inside sales consulting and implementation firm for B2B technology companies. Previously…
Building and Optimizing a Digital Growth Engine
Stacey Grotz is a Fractional VP of Marketing, and Marketing Growth Consultant who’s previously led digital marketing teams at Ingenio, Google, Polyc…
Building and Optimizing an ABM Campaign
Mark Kilens is the CEO and Co-founder of TACK, a GTM firm that helps B2B startups and scaleups take a people-first approach to driving growth. Previou…
Capturing, Converting, and Nurturing Leads with Content
Annie Mosbacher and Kristin Spiotto are the Co-Founders of Decoded Strategies, a marketing and retention strategy firm that supports exceptional compa…