Functional Categories: Marketing
Conducting Primary Research to Inform GTM
Brady Jensen is the CEO of Clear Go-to-Market, a primary source qualitative market research firm that helps high-growth companies achieve better marke…
Crafting a Go-to-Market Story
Ken Rutsky helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough and achieve and grow market leadership in new and …
Crafting Compelling Case Studies
Joel Klettke consults with B2B brands of all sizes on conversion optimization, copywriting, and customer marketing programs. Previously, Joel founded …
Creating a Product Messaging Framework
Jed Morley is the Founder, CEO, and Brand Strategist at Backstory Branding, a brand strategy and messaging firm that’s worked with Lucidchart, Grow,…
Creating an Integrated Events and Marketing Strategy
Nick Bennett is the founder of NB Marketing, a GTM consultancy that helps companies drive growth through marketing- and community-led initiatives. Pre…
Defining an Ideal Customer Profile
Kirby is the Chief Marketing Officer at Elevate Security, and previously served as a marketing advisor, fractional CMO, and Adjunct Professor of Marke…