Crafting a Go-to-Market Story
Ken Rutsky helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough and achieve and grow market leadership in new and …
Functional Categories: Sales
Defining and Leveraging Your ICP and Personas
Paul Williamson is a member of the Invictus Guild and a Go-To-Market advisor specializing in revenue operations. Previously, he served as CRO at Plaid…
Designing a Sales Org for a High-velocity Sale
Lori is currently Global Head of Business Development at Cloudflare. She previously was the Vice President of Global Digital & Virtual Sales at NetApp…
Designing Scalable Orgs and Conducting Restructurings
Merrill Mahoney is Co-Founder of Waypoint Growth Advisors, a growth strategy firm that helps companies leverage their existing org structures and team…
Designing Trainings for Go-to-Market Team Members
Roz Greenfield has led sales enablement at Optimizely and Oracle and is now the Chief Enablement Officer at Level213, a boutique sales enablement cons…
Developing a Strong Demo Practice
Amyra de Carion is the Senior Vice President of Global Sales at Accurate Background. Previously, she has held sales leadership roles at Ziflow, Ziplin…